Forrester-webinar_on_demandTo be effective, today's web experiences need to deliver the right message to the right person at the right time and delight visitors across smartphones, tablets, laptops and desktops. Guest speaker, Forrester Research, Inc. Senior Analyst David Aponovich and Ektron VP of Marketing Bob Canaway discuss why context and optimization are the next keys to delivering on your digital goals, and need to be part of your plan for 2014.

Watch this recorded webinar to learn about:

  • The latest trends in using context to drive engagement
  • Strategies and best practices to optimize conversion
  • Tools and techniques that make this possible

About the presenters:
David Aponovich - Forrester David Aponovich is a Senior Analyst at Forrester, covering web content management technologies and related solutions supporting digital experiences and online strategies.
Bob Canaway Bob Canaway is the VP of Marketing Ektron where he is focused on combining the power of Ektron content management and digital marketing solutions to help customers maximize the ROI of their website investment.

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